The Middle Easts Beauty Show - Beauty Vision

Exhibition

A global exhibition for a $2 billion cosmetic sector in the Middle East

100s of companies to showcase products at 3-day exhibition, and Beauty Show

to be held in Abu Dhabi from February 3 to 5, 2009

Abu Dhabi , February 20, 2008: Beauty Vision, the first-of-its-kind international trade fair for cosmetics, hair, packaging, pharmaceuticals, wellbeing & spas, is set to spruce up the $2 billion-worth cosmetic and toiletry sector in the Middle East.

The beauty exhibition for the Middle East , to be launched early next year, will bring together hundreds of companies and showcasing thousands of brands from around the globe. Beauty Vision will be held at the purpose-built Abu Dhabi National Exhibition Centre (ADNEC) between February 3 and 5, 2009.

According to official statistics, the sales of cosmetics and perfumes across the Middle East touched $2.1 billion last year with unparalleled growth trends. The sector is one of the fastest growing industries in the world, with growth rates of 19 per cent regionally for 2007. In the UAE alone, the cosmetics and personal care industry is valued at over $414 million in 2006, according to Euromonitor International.

Channels Exhibitions, organisers of the show , said Beauty Vision will bring together both regional and international suppliers on a common platform in Abu Dhabi – the leading world capital for business, economy, culture and tourism. Abu Dhabi provides an unmatched location for strategic interaction between buyers, suppliers, importers and exporters at Beauty Vision, providing an annual shop window and unique networking opportunity for key buyers and influencers from the whole of GCC, Asia, North Africa, for CIS states and the Indian subcontinent.

Mr Justin Boutros, Managing Director of Channels Exhibitions , said: “Beauty Vision 2009 is unlike any other exhibition. It is a truly unique show which represents the buoyant trend in the regional cosmetic and toiletries sector. With the annual sales in the sector in excess of $2 billion, the show in Abu Dhabi will provide the right platform to serve the hugely dynamic region and burgeoning cosmetics market . Given the fact that nearly 50 per cent of the region’s population is younger than 20 and 60 per cent are younger than 25 years, statistics prove that there is an inherent growing market for cosmetics sector.”

He added: “What distinguishes Beauty Vision is that the exhibition is the fusion of five concepts in one show. This exhibition, at the regional style capital and nerve centre of economic development, will help bridge the gap between the suppliers and the inherent potential in the region and serve as the launch platform for many products and services. Abu Dhabi is a geographical gateway to the rest of the Middle East and also the fastest growing regions worldwide of Asia, Africa and Europe.  This is an opportunity to tap into a collective population of over 3.2 billion people and a collective GDP of over US$ 18 trillion.”

The organisers have offered the participating exhibitors a unique Beauty Vision experience -- Vision Match, Vision Concierge and Vision Lounge. As part of the Vision Match experience, Channels Exhibitions will send every pre-registered visitor a personalized list of products and services, reports and schedules of meetings during the three-day show.

The Vision Concierge experience offers a personalized, branded and secure pre-registration website to the exhibiting companies for registering their clients. The Vision Lounge, a new VIP lounge at the show, will host select buyers nominated by exhibitors and will offer a host of exclusive facilities for buyers and participants.

“Beauty Vision is unique because of its internationalization, segments and features and its determination to provide better services for both its visitors and exhibitors. The exhibition will no longer rely on traditional strategy but will look to raise standards in terms of return on investment and “time value” whilst spent visiting the exhibition. With the support of our global partners and of course the federal government of the United Arab Emirates, we are convinced that Beauty Vision will become one of the world’s leading annual meeting places for the industries to converge,” said Christopher Hudson, General Manager of Channels Exhibitions

Beauty Vision will also play host to a variety of hair shows, catwalks for brides and other in-show interactive attractions. Spa Talk at the exhibition will organise workshops and seminars related to the latest trends and designs in creating a vibrant spa environment.

Abu Dhabi, the cultural, style, economic and political heart of UAE, is firmly establishing itself as one of the world’s leading economic centres and providing a consistently fertile environment for investments. Dubbed as the world’s richest city by CNN Fortune, Abu Dhabi is also establishing itself as the cultural and style hub.